EU Project

The main goal of the project is to create an innovative, high-growth potential IT product prototype based on artificial intelligence.
The labor market is moving towards automation and process optimization, when employees perform more and more higher value-added and creative tasks, leaving technical work to IT systems. This requires an increasingly wider application and use of artificial intelligence systems, which is why the main problem of the project arises – there is currently no effective artificial intelligence-based solution on the market. In today’s competitive e-commerce environment, it is very important to be able to attract and retain customers. One of the most effective ways to do this is personal email marketing.
In order to strengthen marketing efforts and increase sales potential, it is necessary to integrate personalized email marketing tools based on artificial intelligence. These tools use the power of artificial intelligence and machine learning to create highly personal and targeted emails. email campaigns, improve customer engagement and increase sales. The solution will enable automatic suggestion of products that require add-ons or recurring replacement items. There is no such product on the market.
The total value of the project is 108,860 EUR, of which 86,000 EUR is allocated from European Union funds. The duration of the project activities is from June 2024 to June 2025.
More information: www.esinvesticijos.lt